Privacy Policy

Last updated: [3 February 2026]

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit or interact with our website, ‘Visit Milford on Sea’ promoting travel and tourism in Milford on Sea. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other relevant UK privacy laws.

1. Definitions
• “Personal data” – Any information that identifies you or can be used to identify you.
• “Processing” – Any operation performed on personal data (collecting, storing, using, sharing, deleting).
• “We”, “us”, “our” – The operator of this Visit Milford on Sea travel website.
• “You” / “your” – Any visitor, user or individual interacting with our website.
• “Controller” – The organisation that determines why and how your data is processed.
• “Processor” – An external service that processes data on our behalf (such as hosting, analytics or newsletter platforms).
• “UK GDPR” – The retained EU GDPR as it applies in the United Kingdom.

2. Who We Are (Data Controller)
Visit Milford on Sea
Highlands
Milford on Sea
SO41 0PE
hello@visitmilfordonsea.co.uk
We are the data controller responsible for the personal data processed through this website.

3. What Personal Data We Collect
Depending on how you use the website, we may collect:
• Contact details – name, email address (e.g., when submitting an enquiry or signing up to a newsletter).
• Browsing data – IP address, device information, pages visited, time spent on pages.
• Cookies and tracking data – via analytics tools (e.g., Google Analytics).
• User generated content – comments, feedback or survey responses if enabled.
• Booking or enquiry information – if your site includes forms to enquire about accommodation, local tours or events.

4. How We Collect Data
• Directly from you when you fill in forms or contact us
• Automatically through cookies and analytics scripts
• Through third party integrations, e.g., newsletter providers or enquiry tool

5. Legal Basis for Processing
Under UK GDPR, we must state our lawful bases:
• Consent – for newsletter sign ups, non essential cookies, or optional contact forms.
• Legitimate interests – to operate, secure and improve the website; to understand user activity.
• Legal obligation – where we are required to retain certain records by law.
• Contract – if processing is needed to respond to an enquiry or provide a requested service.

6. How We Use Your Data
We may use your data to:
• Respond to enquiries about Milford on Sea travel, attractions or accommodation
• Improve website function and user experience
• Send newsletters or updates (only with consent)
• Analyse website traffic and performance
• Ensure website security and prevent misuse

7. Cookies and Tracking Technologies
We use essential cookies for site operation and optional cookies for analytics or marketing.
You will be presented with a cookie banner where you can accept, reject or manage cookie categories. You can change your cookie choices at any time.

8. Sharing Your Data
We only share personal data with:
• Service providers (website hosting, email services, analytics providers)
• Professional advisers (legal or technical, if needed)
• Authorities where legally required (e.g., fraud prevention)
We do not sell your personal data.

9. International Data Transfers
Some service providers (e.g., analytics or email platforms) may store data outside the UK.
When this occurs, we ensure protection through:
• UK approved adequacy regulations; or
• International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs)

10. Data Retention
We keep personal data only as long as needed:
• Enquiry emails: typically 3 months
• Newsletter data: until you unsubscribe
• Analytics data: normally 14–26 months depending on settings
• Legal/compliance records: according to statutory requirements

11. Your Rights
Under UK GDPR you have:
• Right to access – ask for a copy of your data
• Right to rectification – correct inaccurate information
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to certain processing
• Right to withdraw consent at any time
• Right to lodge a complaint with the UK ICO
ICO website: https://ico.org.uk

12. How We Protect Your Data

We implement technical and organisational measures including:
• encrypted connections (HTTPS)
• secure hosting
• access controls
• regular software updates
• limiting data to what is necessary

13. Third Party Links
The website may link to external sites about Milford on Sea (e.g., accommodation providers, attractions). These sites have their own privacy policies. We are not responsible for their practices.

14. Children’s Privacy
This site is not intended for children under 13. We do not knowingly collect children’s personal data.

15. Changes to This Privacy Policy
We may update this policy occasionally. Any changes will be posted on this page with an updated “Last Updated” date.

16. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights:
Email: hello@visitmilfordonsea.co.uk